My Spec (a.k.a. The Proof in the Pudding)

Welcome to the part of my website where things get real—or at least spec-tacular.

Everything you’ll find here was crafted as part of my journey through the Strategic Copywriting certificate program at the University of Toronto School of Continuing Studies. These assignments were my creative playground: a chance to flex new muscles, experiment with voice and tone, and translate strategy into scroll-stopping, action-sparking copy.

From cheeky headlines to calls-to-action with actual, well, action, each piece shows a little slice of what I’ve been learning—and loving—about the art (and science!) of persuasive writing.

Think of this as my copywriting mixtape: part learning curve, part love letter to language, and 100% me.

So go ahead, click around. And if something catches your eye (or tickles your funny bone), let’s chat.