Assignment: Plan an email campaign comprised of at least five emails to promote the product/service. You will need to dream up an enticing offer, suitable for an email campaign, such as:
- Invitation to a free webinar.
- Free white paper or ebook.
- Special deal or discounted price.
- Free trial.
- Free demo.
- Free consultation.
- Buy and get a free bonus.
Use your imagination!
Your email campaign should include:
- Your idea for the focus and content for each email in the campaign. (Just a sentence or two to describe your idea for each email.)
- One completed email: subject line and message. (You do not need to write all five emails!)
- The body copy of your completed email should be at least 200 words.
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Email #1:
Don’t let this chance to grab control of your motivation fly by. Waiting for the right time for anything never got anyone anywhere. Get your 7-day free trial TODAY and find out what over 27,000 users already know: Finch is a jumpstart to productivity and personal satisfaction!
Email #2:
Finch separates itself from the pack by providing in-app currency as rewards for completing tasks, goals, and chores. This currency is perfect for decorating your pet’s home, dressing them in snazzy outfits, and travelling the world in-game.
Email #3:
Karly, a 45-year-old living with ADHD, was skeptical when a friend sent her an invitation to try the Finch app. Her doubts were swept aside quickly by the cuteness of the pets and their micro-pets, the variety of in-game travel, and the ability to customize tasks and schedule chores that meet her specific needs.
Email #4:
Compared to Habit Rabbit: Those other guys have constant in-app purchases, whereas Finch has a once-a-year subscription fee.
Email #5:
Subscribe to Finch before midnight on the 7th day of the free-trial, and we will give you 50% off the subscription price FOR LIFE: that’s a savings of $50 a year!
Email:
SUBJECT LINE: Is executive dysfunction kicking your butt?
You can turn the tables on your executive dysfunction by gamifying your productivity and self-care with the Finch: Self-Care Pet app! Finch gives you a cute little virtual pet to take care of simply by taking care of yourself. You’ll earn in-app currency to decorate your pet’s home, dress them in snazzy outfits, and travel the world in-app simply by checking off the daily tasks you choose or custom-create for yourself!
You’ll earn rewards like micro-pets for your virtual buddy and more in-app currency simply by inviting friends and family to use Finch. Plus, you can connect with these friends through the app by sending their Finch pet encouragement, gifts, and gentle self-care reminders throughout the day.
If you subscribe to Finch before midnight (CST) on the 7th day of your free trial, we will give you 50% off the subscription price of Finch FOR LIFE! That’s a $50 savings on a premium membership each year!
Waiting for the right time for anything never got anyone anywhere. Don’t let this chance to grab control of your motivation fly by! Get your 7-day free trial TODAY and find out what over 27,000 users already know: Finch is a jumpstart to productivity and the personal satisfaction of kicking executive dysfunction to the curb!
Karly Stornel 