Assignment: Marketing Campaign
For this assignment, plan and write three marketing pieces:
- A website “landing page”. (300-400 words.)
- A LinkedIn sponsored post. (A type of advertisement.)
- A promotional email. (150-225 words)
All marketing pieces should be for the same product or service. You may use a real or fictional company.
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Website Landing Page:
Pair Eyewear: The Possibilities Are Endless
Pair Eyewear offers both prescription and non-prescription eyeglasses with optional magnetic toppers for unique looks without buying multiple pairs of expensive frames
As an introductory offer, Pair Eyewear is giving you a very special deal: order your first set of base frames today for 50% of the original price and get up to 10 toppers at only $5 a set!
One has to wonder: if the eyes are the windows to the soul, are eyeglasses the dressings that attract everyone’s attention? Either way, constantly keep them guessing by matching your glasses to your outfit (or your mood!) in just 3 simple steps:
Step #1: Purchase one set of stylish frames from Pair Eyewear
Step #2: Choose toppers that change your look with zero effort
Step #3: Add a pair (or two!) of sunglass toppers—not an entire separate prescription pair
Et voilà: you are ready to give them the ol’ razzle-dazzle with your ever-changing style
Those steps again:
[STEP 1: ORDER NOW] <~~~link to choose frames and place order
Order now and keep your individual style fresh and beyond compare when you purchase a single new pair of frames from Pair Eyewear that feel like multiple sets of glasses. Guarantee we get your prescription right by taking a photo of the prescription and attaching it to your order.
[STEP 2: CHOOSE YOUR TOPPERS] <~~~link to choose toppers
Pick out as many pairs of toppers as your heart desires! Mix and match, purchase a pre-chosen bundle, create your own bundle—the choices really are endless. Grab all neutrals, sparkles, themed sets, limited editions, and more when you order your toppers from Pair Eyewear.
[STEP 3: GET YOUR SUNNIES] <~~~link to choose sunglass toppers
Choose from a wide array of options for your sunglass toppers: you decide the colour of the topper frame AND pick the colour of the sunglasses lenses. If you like a specific topper, why not also get a sunglasses topper in the same style? Love pink? Get hot pink topper frames with reflective pink sunglasses lenses! Have fun designing a wardrobe for your eyes.
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LinkedIn Sponsored Post:
👓 One classic pair of frames + 👓 Unlimited options of toppers
= 👓 Your style unleashed
With Pair Eyewear, you can leave a different impression at every event on your calendar. Interview? Classic black topper. Night out with friends? Bright sparkly topper. Your nephew’s birthday party? Star Wars topper. Dinner with your partner’s parents? Simple clear frames—no topper.
Pair Eyewear gives you a look for every occasion in your life, whether it be your wedding day, or your laundry day. Choose single toppers, bundled toppers, or create your own bundle of toppers. The choice is all yours at Pair Eyewear.
[An image of three people wearing stylish eyeglasses, all laughing and enjoying themselves at a casual outdoor café. They are sharing drinks in colorful glasses, with warm lighting and a lively atmosphere. The scene captures a joyful, relaxed moment with a blend of modern and vintage style]
Change your style, change your life with Pair Eyewear
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Promotional email:
SUBJECT: Save 50% on your first pair!
Are you tired of the same boring pair of eyeglasses framing your eyes everytime you look in the mirror?
Have the colour of your frames begun to give you the ick?
If you’re on a budget and looking to spice up your eyewear routine, look no further than Pair Eyewear, where one stylish set of frames can become hundreds of stylish frames, but without buying more than one pair more!
At Pair Eyewear, you can choose your base frames and then choose from hundreds of pairs of unique magnetic toppers to change up your style in a snap.
Impress them in an interview in the afternoon with a snazzy set of tortoise shell toppers, then wow your friends at girl’s night with a set of sparkly toppers—all without stopping at home to change frames.
As an introductory offer, Pair Eyewear is giving you a very special deal: order your first set of base frames today for 50% of the original price and get up to 10 toppers at only $5 a set!
Want to know how? Click this link to learn more and order now: paireyewear.com
Karly Stornel 