Marketing campaign #2

Assignment: Develop and write three marketing pieces to promote a product or service.

This should be a campaign where all pieces work together with a single CTA. Select a product or service that you’re familiar with. By familiar, you understand the product/service well, how it works, the target audience, and the key benefits. Write the following:

  1. A Facebook sponsored post. (A kind of advertisement.)
  2. A print advertisement. (A large space ad comprised of a headline, an idea for an image or other visual, 50-100 words of body copy, and CTA.)
  3. A promotional email. (250-350 words.)

While your three marketing pieces will work together as a single marketing campaign, the copy for each should be distinct. For example, the text for the promotional email should not be exactly the same as that on the direct mail postcard — although there are bound to be similarities.

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Product:

Apple AirPods Max

Facebook sponsored post:

Spacing out on the bus never looked so good!

Show off your personal flair with your Apple AirPods Max by picking from our five new stunning colour choices and adding free engraving.

With 20 hours of continuous listening power, unparalleled Active Noise Cancellation, our patented Spatial Audio functioning with dynamic head tracking, and super fast charge times, Apple AirPods Max: there is no competition.

Get your pair online at apple.com/ca or pick them up today at the Apple Store

Suggested image is same as other ads in the campaign but a different person in a different spot on the bus is in colour, listening to their AirPods Max:

[Black & white image of a crowded, chaotic bus (sliced in half lengthwise): children crying and fighting, parents yelling, an older lady beating a “thug” with her purse, a gentleman at the front arguing with the bus driver, the line of passengers behind him grumbling and pointing, busy city traffic outside the window, and near the front of the bus is an androgynous teenager in vibrant colour. They are wearing the Starlight AirPods Max, and their eyes are closed—a serene smile playing on their lips.]

Print advertisement:

Suggested image is same as other ads in the campaign but a different person in a different spot on the bus is in colour, listening to their AirPods Max:

[Black & white image of a crowded, chaotic bus (sliced in half lengthwise): children crying and fighting, parents yelling, an older lady beating a “thug” with her purse, a gentleman at the front arguing with the bus driver, the line of passengers behind him grumbling and pointing, busy city traffic outside the window, and two-thirds of the way towards the back of the bus is a young woman (early 20s) in vibrant colour. She is wearing the purple AirPods Max, and her eyes are closed—a serene smile playing on her lips.]

Headline: Active Noise Cancellation. Spacing out on the bus never looked so good.

Body copy: Meet Apple AirPods Max. First you’ll choose from our five new brilliant colours to set yourself apart from the crowd. Then, with unparalleled Active Noise Cancellation and crystal-clear high-fidelity audio, you’ll be transported to your own personal Zen in the middle of a world full of chaos.

Call-to-action: Get your pair online at apple.com/ca or pick them up today at the Apple Store

Promotional email:

Subject line: This just in: NEW release—Apple AirPods Max are here. Save 25% today!

New Apple AirPods Max: there is no competition:

With the freshly updated edition of our beloved over-ear headphones, AirPods Max, you can leave the ever-present hum of the outside world behind and enter your own personal palace of peace, all while intentionally setting yourself apart from the crowd with one of our five new awe-inspiring colour choices. Now available in blue, purple, midnight, starlight, and orange—spacing out on the bus never looked so good!

Upgraded features. Upgraded style:

New Apple AirPods Max. Now featuring:

  • life-changing Active Noise Cancellation
  • transparency mode
  • crystal-clear high-fidelity audio
  • custom-built drivers for sound with ultra-low distortion
  • an unprecedented 20 hours of continuous listening and talking power
  • our patented Spatial Audio functioning with dynamic head tracking
  • new USB-C charging port
  • and super fast charge times (get 1.5 hours of listening time from just 5 minutes of charge time)!

Unmistakenly cool. Unmistakenly yours:

Apple also offers free engraving when you order online: engrave a mix of emoji, names, initials, and numbers to make AirPods Max unmistakably yours.

Amazing new product. Amazing new savings:

For the first time ever, Apple is offering an incredible savings on a brand new product. Between April 13 and May 31, 2025, Apple AirPod Max are available at 25% off.

Get your pair online at apple.com/ca or pick them up today at the Apple Store

Suggested image is same as other ads in the campaign but a different person in a different spot on the bus is in colour, listening to their AirPods Max:

[Black & white image of a crowded, chaotic bus (sliced in half lengthwise): children crying and fighting, parents yelling, an older lady beating a “thug” with her purse, a gentleman at the front arguing with the bus driver, the line of passengers behind him grumbling and pointing, busy city traffic outside the window, and at the back of the bus is a middle-aged man  in vibrant colour. He is wearing the blue AirPods Max, and his eyes are closed—a serene smile playing on his lips.]